Toylab² : Reviving Classics. Re-Igniting Play!
Toylab² is a toy and game licensing company on a mission to revive, reimagine, and reintroduce timeless classics from the golden age of play. Founded by Jonny Klamer and Pamela Klamer—children of legendary toy and game inventor Reuben Klamer—Toylab² serves as the official steward of Klamer’s vast creative legacy. Our mission is to breathe new life into beloved board games, toys, and brands originally developed by Reuben Klamer, through updated product releases, digital adaptations, film/tv projects and strategic licensing partnerships. Whether by reimagining nostalgic favorites for today’s market or licensing our exclusive intellectual property to trusted partners, Toylab² brings iconic play experiences into the future—one classic at a time.
CLASSIC GAMES & TOYS BROUGHT BACK TO LIFE
We have gone into the vast archives of games, toys and dolls from the mind of legendary inventor Reuben Klamer to breathe new life into some of his most recognizable creations, as well as some of his lesser known ones, to bring this amazing collection into the 21st century.