About Toylab²
Toylab LLC, also known as Toylab², is a family-owned licensing, game-development, and archival company led by Jonathan Klamer and Pamela Klamer. As the son and daughter of inventor Reuben Klamer, Jonathan and Pamela combine direct family knowledge, original records, and industry experience with a forward-looking approach to play, storytelling, and brand development.
What we do
- Legacy licensing: developing new commercial opportunities for selected classic properties associated with Reuben Klamer and Toylab.
- Original creation: developing new games, toys, formats, and entertainment concepts.
- History and archives: preserving and sharing documented material for journalists, authors, museums, researchers, filmmakers, and television producers.
Leadership
Jonathan “Jonny” Klamer, Co-CEO
As Reuben Klamer’s son, Jonathan brings direct family knowledge of Reuben’s creative career to Toylab’s licensing, game-development, and media work. He works with partners seeking to develop classic properties and new play experiences.
Pamela Klamer, Co-CEO
As Reuben Klamer’s daughter, Pamela helps lead Toylab’s company strategy, archive stewardship, development work, and relationships with licensing, research, and media partners.
A Klamer-family source
Toylab is a Klamer-family source for Reuben Klamer’s life and work. Historical articles on this site distinguish family and archive testimony from independent published sources and legal records.
In the news
Read Mojo Nation’s interview with Pamela and Jonathan Klamer: “Meet Pamela and Jonny Klamer, the children of Game of Life inventor Reuben Klamer.”