Toylab² : Reviving Classics. Reimagining Play.

Toylab² is a modern toy and game licensing company on a mission to revive, reimagine, and reintroduce timeless classics from the golden age of play. Founded by Jonny Klamer and Pamela Klamer—children of legendary toy and game inventor Reuben Klamer—Toylab² serves as the official steward of Klamer’s vast creative legacy. Our mission is to breathe new life into beloved board games, toys, and brands originally developed by Reuben Klamer, through updated product releases, digital adaptations, and strategic licensing partnerships. Whether by reimagining nostalgic favorites for today’s market or licensing our exclusive intellectual property to trusted partners, Toylab² brings iconic play experiences into the future—one classic at a time.