Toylab² News, Partnerships & Press

A sweet collaboration with Serendipity 3 — On June 20, 2026, Serendipity 3 in New York honored what would have been Reuben Klamer’s 104th birthday with a limited-edition Game of Life sundae. Inspired by the game’s theme of choosing a path through life, guests could select flavors and toppings to create their own dessert.

Toylab² leadership in Mojo Nation

Mojo Nation interviewed Jonathan Klamer and Pamela Klamer about Toylab², their father Reuben Klamer’s creative legacy, and the company’s plans for classic games and new partnerships.

Read Deej Johnson’s interview with Pamela and Jonathan Klamer.

Pamela Klamer and Jonathan Klamer, Co-CEOs of Toylab² and children of inventor Reuben Klamer
Pamela Klamer and Jonathan Klamer, Co-CEOs of Toylab².