A Sweet Celebration!
Toylab² Collab with Seredipity 3


On June 20th 2026, Seredipity 3 in New York honored what would have been Reuben Klamer’s 104th birthday, with the release of a limited edition Game of LIFE sundae. Just as the Game of LIFE is about choosing and creating your path in Life, the Game of LIFE sundae lets you pick your flavors and toppings to create your own sundae. 

Dive into a brief history of Toylab² and it’s founders, Jonny Klamer and Pamela Klamer, Co-CEOs of Toylab², in this recent interview from MojoNation

(by Deej Johnson):

https://www.mojo-nation.com/meet-pamela-and-jonny-klamer-the-children-of-game-of-life-inventor-reuben-klamer/

Pamela Klamer and Jonny Blu Klamer - Jonny Klamer and Pamela Klamer, son and daughter of famed Toy and Game inventor Reuben Klamer, and Co-CEOs of Toylab²

 

Pamela Klamer and Jonny Blu Klamer – Jonny Klamer and Pamela Klamer, son and daughter of the prolific game and toy inventor Reuben Klamer, and Co-CEOs of Toylab²